Monday, October 3, 2011

Marketing Win!

I don't know how they pulled it off, but the marketing team over at Fiber One deserves an award for their new commercial.

I grew up on Cheech & Chong, so when I saw the link to the video, I clicked. The title intentionally misleads you into thinking Oh! A new movie! This will be awesome! Then you watch and you realize that the people at Fiber One are geniuses.

They have compiled an entire storyline and have many short videos starring the iconic duo. You can explore more of this greatness on their dedicated webpage:

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